? ????? digital marketing ???? ?????? ????? ?????? ???????? . ??? ?? ?????????? ?’ ???? ??? ?????, ?????????? ??? ??????? ??????? digital marketing. ??????? ???????? ?????????????????? ???? ??????, ???? ???? ????? ??????? ?? ??? ????????? ???????? ????????????. ??????? ??? ??? ???????????? ???????? digital marketing ???? ?????? ?????: ????